The landscape is changing. The amount of information that people are bombarded with is staggering. It creates unprecedented saturation and establishes competition with every other resource trying to gain attention. In this landscape, experiences are the new currency. HOW people perceive the quality of information, products and services is now determined by the experience they have with them, not just the advertising they see or the feedback they hear.
As a platform, immersive experiences are incredibly effective and adaptable. We produce the ideal result when the design of each aspect of the experience contributes to learning the topic at hand. For example, the a goal of understanding the social media footprint would produce a space designed differently than it would be for a goal of understanding the customer. Additionally, the approach is novel in that most organizations have never seen anything like it. Most business leaders insist that it be integrated after their first encounter.